Online Behavior of U.S. Hispanics

Research published by Google and Pew Research Center shows the growing influence of U.S. Hispanics in the digital space.

#1. The U.S. Hispanic population is projected to increase by 86% between 2015 and 2050, and it is estimated to reach $1.5 trillion in buying power in 2015, a 50% increase from 2010.

#2. U.S. Hispanics use online sources at a higher rate than the general online population (54% vs. 46%), and 66% of U.S. Hispanics online say they pay attention to online ads – nearly 20% more than the general online population.

#3. When it comes to gathering information, U.S. Hispanics favor online sources over family, radio, and TV. U.S. Hispanics say they use online sources more than TV when gathering information (54% vs. 34%).

#4. When it comes to language online, the U.S. Hispanic population is genuinely bilingual. When landed on an English website, only 1 in 5 U.S. Hispanics will look for a Spanish site. The access to the relevant information they need at the moment they need it is essential to them.

#5. More than half of U.S. Hispanics online are using their smartphones specifically to gather information before making a decision.