Business Insights

The Half-Life of Facts Podcast

The Half-Life of Facts Podcast

In every field of knowledge, half of what is true today will be overturned, replaced, or refined at some point, and it turns out that we know when that will be for many things.

Actionable Intelligence in Performance Analytics

Actionable Intelligence in Performance Analytics

By bringing data together, businesses are better able to understand and respond to their audience needs — and that leads to growth.

The Role and Meaning of Algorithms

The Role and Meaning of Algorithms

As algorithms become more advanced, technology experts predict that these systems will amplify human effectiveness – but also threaten human autonomy, agency, and capabilities.

Data Privacy in Digital Marketing

Data Privacy in Digital Marketing

By working together to protect user privacy, we will be able to deliver exceptional marketing that drives results and builds trust.

Cultural and Digital Relevancy is the New Language

Cultural and Digital Relevancy is the New Language

According to comScore Metrix, YouTube reaches 89% of U.S. Hispanics online, and the average U.S. Hispanic spends more than 8 hours watching online video each month.

The Changing Influence on B2B Purchase Decisions

The Changing Influence on B2B Purchase Decisions

Research shows that 89% of B2B buyers use the internet to research business purchases, and B2B buyers have completed 57% of the buying process before taking any actions.