Lifestyle

Political Independents

Political Independents

An overwhelming majority of independents (81%) continue to “lean” toward either the Republican Party or the Democratic Party. Among the public overall, 17% are Democratic-leaning independents, while 13% lean toward the Republican Party.

Where are the Most Popular Getaways

Where are the Most Popular Getaways

The data indicate that searches for New Year’s Eve begin to rise as early as September and 40% of online holiday shoppers are interested in travel deals.

How Boomers and Seniors Behave Online

How Boomers and Seniors Behave Online

Boomers and seniors spend more time on the internet than any other media channel. More than 40% of boomers and seniors use the internet to access food information and discount deals, and 57% of them are regular online shoppers.

Online Behavior of U.S. Hispanics

Online Behavior of U.S. Hispanics

The U.S. Hispanic population is projected to increase by 86% between 2015 and 2050, and it is estimated to reach $1.5 trillion in buying power in 2015, a 50% increase from 2010.

Working-Age Millennials Living in Florida

Working-Age Millennials Living in Florida

U.S. Census population estimates and Stateline analysis indicate that working-age millennials are clustered in urban centers and suburban counties in Florida.

Engaging with Women of Today

Engaging with Women of Today

The women of today are not only different from their grandmothers; their connectivity and sociability also significantly differ from women of 5 years ago. Women are not only changing with their evolving life stages and relationships; they are changing the ways they choose to experience each life stage.