A multifaceted approach to digital marketing can create meaningful experiences for your brand and your audience. While meaningful experiences can be interpreted differently by technologies and analytics, there are 3 main groups that highlight their characteristics.
Utility and Problem-Solving
A brand experience can be created to provide functions of utility and problem-solving. Brand messages are created to present the brand value by usefulness and effectiveness. This style is direct and focuses on what the brand can do for the audience.
Emotional Connection
A brand can create meaningful experiences for the audience by facilitating emotional connections, such as trust, understanding, and compassion. Brand messages are created to present the brand value by sentiment and outcome. This style can make memorable impressions and focuses on what the brand can mean to the audience.
Transcendence
A brand experience can be created to facilitate visions of experience beyond the normal level and means to achieve the experience. Brand messages are created to present the brand value by character and worth. This style can simplify the unique value proposition and focuses on how the brand can make the most of an experience for the audience.
The attention economy is fluid, and how an audience consumes information can fluctuate from time to time. A multifaceted approach can mitigate the potential attrition of brand messages and reinforce the lifetime value of your brand.
