Baby Boomers

Young Adulthood Today

Young Adulthood Today

Now that the youngest Millennials are in their 20s, Pew Research Center has done a comprehensive update of their prior demographic work on generations.

The 2020 Electorate

The 2020 Electorate

In 2020, nearly a quarter of the electorate (23%) will be ages 65 and older. Baby Boomers and older generations are expected to account for fewer than four-in-ten eligible voters.

How Boomers and Seniors Behave Online

How Boomers and Seniors Behave Online

Boomers and seniors spend more time on the internet than any other media channel. More than 40% of boomers and seniors use the internet to access food information and discount deals, and 57% of them are regular online shoppers.

Affluents in the United States

Affluents in the United States

The 67.5 million affluent adults in the U.S. today spend $2 trillion annually across a range of products and services. While Baby Boomers are the largest generation within the affluent community (38%), Gen Xers (33%) and Millennials (22%) combine to well outnumber Baby Boomers.