Campaigning

Political Independents

Political Independents

An overwhelming majority of independents (81%) continue to “lean” toward either the Republican Party or the Democratic Party. Among the public overall, 17% are Democratic-leaning independents, while 13% lean toward the Republican Party.

The 2020 Electorate

The 2020 Electorate

In 2020, nearly a quarter of the electorate (23%) will be ages 65 and older. Baby Boomers and older generations are expected to account for fewer than four-in-ten eligible voters.

Características de los votantes hispanos en la Florida

Características de los votantes hispanos en la Florida

Hay 2.6 millones de votantes hispanos elegibles en la Florida. Entre los votantes hispanos registrados en la Florida, 479.000 están registrados como republicanos y 678.000 están registrados como demócratas.

Four Lessons Learned from Managing Reputation

Four Lessons Learned from Managing Reputation

When leadership and trust are properly cultivated within the brand management team, it allows the brand’s preparations to meet its opportunities.

Managing Campaign Communications

Managing Campaign Communications

Elected officials and campaign professionals are opting to centralize their communications to minimize potential security risks and maximize opportunities for their campaigns.

The Growing Importance of Hispanics in the Digital Space

The Growing Importance of Hispanics in the Digital Space

Adult Hispanic mobile users are twice as likely as non-Hispanic users to be interested in receiving ads on their phone, and 58% of them have engaged in mobile commerce.

Engaging with Women of Today

Engaging with Women of Today

The women of today are not only different from their grandmothers; their connectivity and sociability also significantly differ from women of 5 years ago. Women are not only changing with their evolving life stages and relationships; they are changing the ways they choose to experience each life stage.