Content Marketing

Actionable Intelligence in Performance Analytics

Actionable Intelligence in Performance Analytics

By bringing data together, businesses are better able to understand and respond to their audience needs — and that leads to growth.

Cultural and Digital Relevancy is the New Language

Cultural and Digital Relevancy is the New Language

According to comScore Metrix, YouTube reaches 89% of U.S. Hispanics online, and the average U.S. Hispanic spends more than 8 hours watching online video each month.

The Art of Brand Loyalty: Lessons from Legislators

The Art of Brand Loyalty: Lessons from Legislators

Every elected official is a known brand, and experienced legislators are using creative content and new technologies to cultivate brand loyalty.

Four Lessons Learned from Managing Reputation

Four Lessons Learned from Managing Reputation

When leadership and trust are properly cultivated within the brand management team, it allows the brand’s preparations to meet its opportunities.

The Changing Influence on B2B Purchase Decisions

The Changing Influence on B2B Purchase Decisions

Research shows that 89% of B2B buyers use the internet to research business purchases, and B2B buyers have completed 57% of the buying process before taking any actions.

The Path to Digital Giving

The Path to Digital Giving

Digital giving is driven by an illustration of impact. Over 70% of donors use the internet to research charitable organizations, and nearly 50% of donors visited multiple websites before donating.

How Boomers and Seniors Behave Online

How Boomers and Seniors Behave Online

Boomers and seniors spend more time on the internet than any other media channel. More than 40% of boomers and seniors use the internet to access food information and discount deals, and 57% of them are regular online shoppers.

Online Behavior of U.S. Hispanics

Online Behavior of U.S. Hispanics

The U.S. Hispanic population is projected to increase by 86% between 2015 and 2050, and it is estimated to reach $1.5 trillion in buying power in 2015, a 50% increase from 2010.

How Affluent Millennials Live and Spend

How Affluent Millennials Live and Spend

The 15.5 million affluent millennials aged 18-34 with annual household incomes over $100,000 will receive a massive generational wealth transfer of $59 trillion, and they will become the dominant consumer group in the luxury market between 2018 and 2020.

The Growing Importance of Hispanics in the Digital Space

The Growing Importance of Hispanics in the Digital Space

Adult Hispanic mobile users are twice as likely as non-Hispanic users to be interested in receiving ads on their phone, and 58% of them have engaged in mobile commerce.