Data

Actionable Intelligence in Performance Analytics

Actionable Intelligence in Performance Analytics

By bringing data together, businesses are better able to understand and respond to their audience needs — and that leads to growth.

The Role and Meaning of Algorithms

The Role and Meaning of Algorithms

As algorithms become more advanced, technology experts predict that these systems will amplify human effectiveness – but also threaten human autonomy, agency, and capabilities.

Data Privacy in Digital Marketing

Data Privacy in Digital Marketing

By working together to protect user privacy, we will be able to deliver exceptional marketing that drives results and builds trust.