Demographics

Demographic Characteristics of Asian Americans

Demographic Characteristics of Asian Americans

Six origin groups – Chinese, Indian, Filipino, Vietnamese, Korean and Japanese – accounted for 85% of all Asian Americans as of 2015. The remaining 13 origin groups each made up 2% or less of the nation’s Asian population.

Social Media Usage in America

Social Media Usage in America

Roughly three-quarters of Facebook users (74%) visit the site daily, including about half who do so several times a day. Some 51% of YouTube users say they visit the site daily – a slight increase from the 45% who said this in 2018.

Political Independents

Political Independents

An overwhelming majority of independents (81%) continue to “lean” toward either the Republican Party or the Democratic Party. Among the public overall, 17% are Democratic-leaning independents, while 13% lean toward the Republican Party.

Young Adulthood Today

Young Adulthood Today

Now that the youngest Millennials are in their 20s, Pew Research Center has done a comprehensive update of their prior demographic work on generations.

The 2020 Electorate

The 2020 Electorate

In 2020, nearly a quarter of the electorate (23%) will be ages 65 and older. Baby Boomers and older generations are expected to account for fewer than four-in-ten eligible voters.

Características de los votantes hispanos en la Florida

Características de los votantes hispanos en la Florida

Hay 2.6 millones de votantes hispanos elegibles en la Florida. Entre los votantes hispanos registrados en la Florida, 479.000 están registrados como republicanos y 678.000 están registrados como demócratas.

How Boomers and Seniors Behave Online

How Boomers and Seniors Behave Online

Boomers and seniors spend more time on the internet than any other media channel. More than 40% of boomers and seniors use the internet to access food information and discount deals, and 57% of them are regular online shoppers.

Online Behavior of U.S. Hispanics

Online Behavior of U.S. Hispanics

The U.S. Hispanic population is projected to increase by 86% between 2015 and 2050, and it is estimated to reach $1.5 trillion in buying power in 2015, a 50% increase from 2010.

How Affluent Millennials Live and Spend

How Affluent Millennials Live and Spend

The 15.5 million affluent millennials aged 18-34 with annual household incomes over $100,000 will receive a massive generational wealth transfer of $59 trillion, and they will become the dominant consumer group in the luxury market between 2018 and 2020.

Affluents in the United States

Affluents in the United States

The 67.5 million affluent adults in the U.S. today spend $2 trillion annually across a range of products and services. While Baby Boomers are the largest generation within the affluent community (38%), Gen Xers (33%) and Millennials (22%) combine to well outnumber Baby Boomers.