Digital Adoption

The Changing Influence on B2B Purchase Decisions

The Changing Influence on B2B Purchase Decisions

Research shows that 89% of B2B buyers use the internet to research business purchases, and B2B buyers have completed 57% of the buying process before taking any actions.

The Path to Digital Giving

The Path to Digital Giving

Digital giving is driven by an illustration of impact. Over 70% of donors use the internet to research charitable organizations, and nearly 50% of donors visited multiple websites before donating.

How Boomers and Seniors Behave Online

How Boomers and Seniors Behave Online

Boomers and seniors spend more time on the internet than any other media channel. More than 40% of boomers and seniors use the internet to access food information and discount deals, and 57% of them are regular online shoppers.

Online Behavior of U.S. Hispanics

Online Behavior of U.S. Hispanics

The U.S. Hispanic population is projected to increase by 86% between 2015 and 2050, and it is estimated to reach $1.5 trillion in buying power in 2015, a 50% increase from 2010.

How Affluent Millennials Live and Spend

How Affluent Millennials Live and Spend

The 15.5 million affluent millennials aged 18-34 with annual household incomes over $100,000 will receive a massive generational wealth transfer of $59 trillion, and they will become the dominant consumer group in the luxury market between 2018 and 2020.

Affluents in the United States

Affluents in the United States

The 67.5 million affluent adults in the U.S. today spend $2 trillion annually across a range of products and services. While Baby Boomers are the largest generation within the affluent community (38%), Gen Xers (33%) and Millennials (22%) combine to well outnumber Baby Boomers.