Millennials

Young Adulthood Today

Young Adulthood Today

Now that the youngest Millennials are in their 20s, Pew Research Center has done a comprehensive update of their prior demographic work on generations.

The 2020 Electorate

The 2020 Electorate

In 2020, nearly a quarter of the electorate (23%) will be ages 65 and older. Baby Boomers and older generations are expected to account for fewer than four-in-ten eligible voters.

The Changing Influence on B2B Purchase Decisions

The Changing Influence on B2B Purchase Decisions

Research shows that 89% of B2B buyers use the internet to research business purchases, and B2B buyers have completed 57% of the buying process before taking any actions.

How Affluent Millennials Live and Spend

How Affluent Millennials Live and Spend

The 15.5 million affluent millennials aged 18-34 with annual household incomes over $100,000 will receive a massive generational wealth transfer of $59 trillion, and they will become the dominant consumer group in the luxury market between 2018 and 2020.

Affluents in the United States

Affluents in the United States

The 67.5 million affluent adults in the U.S. today spend $2 trillion annually across a range of products and services. While Baby Boomers are the largest generation within the affluent community (38%), Gen Xers (33%) and Millennials (22%) combine to well outnumber Baby Boomers.

Working-Age Millennials Living in Florida

Working-Age Millennials Living in Florida

U.S. Census population estimates and Stateline analysis indicate that working-age millennials are clustered in urban centers and suburban counties in Florida.