Mobile Marketing

Actionable Intelligence in Performance Analytics

Actionable Intelligence in Performance Analytics

By bringing data together, businesses are better able to understand and respond to their audience needs — and that leads to growth.

Cultural and Digital Relevancy is the New Language

Cultural and Digital Relevancy is the New Language

According to comScore Metrix, YouTube reaches 89% of U.S. Hispanics online, and the average U.S. Hispanic spends more than 8 hours watching online video each month.

The Changing Influence on B2B Purchase Decisions

The Changing Influence on B2B Purchase Decisions

Research shows that 89% of B2B buyers use the internet to research business purchases, and B2B buyers have completed 57% of the buying process before taking any actions.

Online Behavior of U.S. Hispanics

Online Behavior of U.S. Hispanics

The U.S. Hispanic population is projected to increase by 86% between 2015 and 2050, and it is estimated to reach $1.5 trillion in buying power in 2015, a 50% increase from 2010.

The Growing Importance of Hispanics in the Digital Space

The Growing Importance of Hispanics in the Digital Space

Adult Hispanic mobile users are twice as likely as non-Hispanic users to be interested in receiving ads on their phone, and 58% of them have engaged in mobile commerce.