Multi-Channel

Actionable Intelligence in Performance Analytics

Actionable Intelligence in Performance Analytics

By bringing data together, businesses are better able to understand and respond to their audience needs — and that leads to growth.

Cultural and Digital Relevancy is the New Language

Cultural and Digital Relevancy is the New Language

According to comScore Metrix, YouTube reaches 89% of U.S. Hispanics online, and the average U.S. Hispanic spends more than 8 hours watching online video each month.

The Art of Brand Loyalty: Lessons from Legislators

The Art of Brand Loyalty: Lessons from Legislators

Every elected official is a known brand, and experienced legislators are using creative content and new technologies to cultivate brand loyalty.

The Changing Influence on B2B Purchase Decisions

The Changing Influence on B2B Purchase Decisions

Research shows that 89% of B2B buyers use the internet to research business purchases, and B2B buyers have completed 57% of the buying process before taking any actions.

Engaging with Women of Today

Engaging with Women of Today

The women of today are not only different from their grandmothers; their connectivity and sociability also significantly differ from women of 5 years ago. Women are not only changing with their evolving life stages and relationships; they are changing the ways they choose to experience each life stage.