Online Advertising

Social Media Usage in America

Social Media Usage in America

Roughly three-quarters of Facebook users (74%) visit the site daily, including about half who do so several times a day. Some 51% of YouTube users say they visit the site daily – a slight increase from the 45% who said this in 2018.

Actionable Intelligence in Performance Analytics

Actionable Intelligence in Performance Analytics

By bringing data together, businesses are better able to understand and respond to their audience needs — and that leads to growth.

Data Privacy in Digital Marketing

Data Privacy in Digital Marketing

By working together to protect user privacy, we will be able to deliver exceptional marketing that drives results and builds trust.

Cultural and Digital Relevancy is the New Language

Cultural and Digital Relevancy is the New Language

According to comScore Metrix, YouTube reaches 89% of U.S. Hispanics online, and the average U.S. Hispanic spends more than 8 hours watching online video each month.

The Path to Digital Giving

The Path to Digital Giving

Digital giving is driven by an illustration of impact. Over 70% of donors use the internet to research charitable organizations, and nearly 50% of donors visited multiple websites before donating.

Online Behavior of U.S. Hispanics

Online Behavior of U.S. Hispanics

The U.S. Hispanic population is projected to increase by 86% between 2015 and 2050, and it is estimated to reach $1.5 trillion in buying power in 2015, a 50% increase from 2010.

The Growing Importance of Hispanics in the Digital Space

The Growing Importance of Hispanics in the Digital Space

Adult Hispanic mobile users are twice as likely as non-Hispanic users to be interested in receiving ads on their phone, and 58% of them have engaged in mobile commerce.

Engaging with Women of Today

Engaging with Women of Today

The women of today are not only different from their grandmothers; their connectivity and sociability also significantly differ from women of 5 years ago. Women are not only changing with their evolving life stages and relationships; they are changing the ways they choose to experience each life stage.