Social Media

Social Media Usage in America

Social Media Usage in America

Roughly three-quarters of Facebook users (74%) visit the site daily, including about half who do so several times a day. Some 51% of YouTube users say they visit the site daily – a slight increase from the 45% who said this in 2018.

The Role and Meaning of Algorithms

The Role and Meaning of Algorithms

As algorithms become more advanced, technology experts predict that these systems will amplify human effectiveness – but also threaten human autonomy, agency, and capabilities.

Cultural and Digital Relevancy is the New Language

Cultural and Digital Relevancy is the New Language

According to comScore Metrix, YouTube reaches 89% of U.S. Hispanics online, and the average U.S. Hispanic spends more than 8 hours watching online video each month.

The People Side of Online Brand Management

The People Side of Online Brand Management

In today’s multi-screen culture, the growing integration of online technologies and offline channels is changing the process and expectations for brand management.

Managing Campaign Communications

Managing Campaign Communications

Elected officials and campaign professionals are opting to centralize their communications to minimize potential security risks and maximize opportunities for their campaigns.

The Changing Influence on B2B Purchase Decisions

The Changing Influence on B2B Purchase Decisions

Research shows that 89% of B2B buyers use the internet to research business purchases, and B2B buyers have completed 57% of the buying process before taking any actions.

How Boomers and Seniors Behave Online

How Boomers and Seniors Behave Online

Boomers and seniors spend more time on the internet than any other media channel. More than 40% of boomers and seniors use the internet to access food information and discount deals, and 57% of them are regular online shoppers.

Affluents in the United States

Affluents in the United States

The 67.5 million affluent adults in the U.S. today spend $2 trillion annually across a range of products and services. While Baby Boomers are the largest generation within the affluent community (38%), Gen Xers (33%) and Millennials (22%) combine to well outnumber Baby Boomers.

The Growing Importance of Hispanics in the Digital Space

The Growing Importance of Hispanics in the Digital Space

Adult Hispanic mobile users are twice as likely as non-Hispanic users to be interested in receiving ads on their phone, and 58% of them have engaged in mobile commerce.