United States

Social Media Consumption in 2021

Social Media Consumption in 2021

Seventy-two percent of American adults say they use social media sites. Eighty-one percent of U.S. adults say they use YouTube, up from 73% in 2019. Sixty-nine percent of U.S. adults say they use Facebook, equaling the share who said the same in 2019.

How Boomers and Seniors Behave Online

How Boomers and Seniors Behave Online

Boomers and seniors spend more time on the internet than any other media channel. More than 40% of boomers and seniors use the internet to access food information and discount deals, and 57% of them are regular online shoppers.