Communication

Social Media Usage in America

Social Media Usage in America

Roughly three-quarters of Facebook users (74%) visit the site daily, including about half who do so several times a day. Some 51% of YouTube users say they visit the site daily – a slight increase from the 45% who said this in 2018.

Cultural and Digital Relevancy is the New Language

Cultural and Digital Relevancy is the New Language

According to comScore Metrix, YouTube reaches 89% of U.S. Hispanics online, and the average U.S. Hispanic spends more than 8 hours watching online video each month.

The Art of Brand Loyalty: Lessons from Legislators

The Art of Brand Loyalty: Lessons from Legislators

Every elected official is a known brand, and experienced legislators are using creative content and new technologies to cultivate brand loyalty.

The People Side of Online Brand Management

The People Side of Online Brand Management

In today’s multi-screen culture, the growing integration of online technologies and offline channels is changing the process and expectations for brand management.

Four Lessons Learned from Managing Reputation

Four Lessons Learned from Managing Reputation

When leadership and trust are properly cultivated within the brand management team, it allows the brand’s preparations to meet its opportunities.

Managing Campaign Communications

Managing Campaign Communications

Elected officials and campaign professionals are opting to centralize their communications to minimize potential security risks and maximize opportunities for their campaigns.

The Changing Influence on B2B Purchase Decisions

The Changing Influence on B2B Purchase Decisions

Research shows that 89% of B2B buyers use the internet to research business purchases, and B2B buyers have completed 57% of the buying process before taking any actions.

The Path to Digital Giving

The Path to Digital Giving

Digital giving is driven by an illustration of impact. Over 70% of donors use the internet to research charitable organizations, and nearly 50% of donors visited multiple websites before donating.

Engaging with Women of Today

Engaging with Women of Today

The women of today are not only different from their grandmothers; their connectivity and sociability also significantly differ from women of 5 years ago. Women are not only changing with their evolving life stages and relationships; they are changing the ways they choose to experience each life stage.