Communication

Facebook Usage in America

Facebook Usage in America

Among U.S. adults who use Facebook, around three-quarters (74%) visit the site at least once a day, according to a 2019 survey. Roughly four-in-ten U.S. adults (43%) get news from Facebook. The share of U.S. adults who get news through Facebook is much higher than the shares who get news through YouTube (21%), Twitter (12%), Instagram (8%), LinkedIn (6%) and other platforms. Among U.S. adults who get news from Facebook, women are more likely than men to do this (61% vs. 39%), as are Whites when compared with Nonwhites (62% vs. 37%).

Social Media Usage in America

Social Media Usage in America

The share of U.S. adults who say they use social media platforms or apps is statistically unchanged from where it stood in early 2018 despite a serious of controversies over privacy, misinformation, and censorship on social media, according to a Pew Research Center survey conducted earlier this year. Facebook – which recently celebrated its 15th anniversary – remains one of the most widely used social media sites among adults in the U.S. Roughly seven-in-ten adults (69%) say they use the platform.

Naive Realism Podcast

Naive Realism Podcast

In psychology, they call it naive realism, the tendency to believe that the other side is wrong because they are misinformed, that if they knew what you knew, they would change their minds to match yours. What we don't think, however, is maybe WE are the ones who are wrong. We never go into the debate hoping to be enlightened, only to crush our opponents. Listen in this episode as legendary psychologist Lee Ross explains how to identify, avoid, and combat this most pernicious of cognitive mistakes.

Labels and Cognitive Processes Podcast

Labels and Cognitive Processes Podcast

We are each born labeled. In moments of ambiguity, those labels can change the way people make decisions about us. As a cognitive process, it is invisible, involuntary, and unconscious – and that’s why psychology is working so hard to understand it.

Moral Arguments and the Empathy Gap Podcast

Moral Arguments and the Empathy Gap Podcast

“Raise your words, not your voice. It is rain that grows flowers, not thunder.” - Rumi

In this divisive and polarized era how do you bridge the political divide between left and right? How do you persuade the people on the other side to see things your way? New research by sociologist Robb Willer and psychologist Matthew Feinberg suggests that the answer is in learning how to cross something they call the empathy gap.

Cultural and Digital Relevancy is the New Language

Cultural and Digital Relevancy is the New Language

As U.S. Hispanics increasingly turn to online sources to inform their decisions and purchases, brands are working to engage this tech-savvy audience with relevant content and ads across platforms and devices. Here are several ways to integrate cultural and digital relevancy into brand communications.

The Art of Brand Loyalty: Lessons from Legislators

The Art of Brand Loyalty: Lessons from Legislators

The news on emails released by Jeb Bush and Hillary Clinton have prompted public officials to look at their online communication and brand longevity differently. Every elected official is a public brand, and experienced legislators are using creative content and new technologies to cultivate brand loyalty. Here are several lessons we can learn from them.

The People Side of Online Brand Management

The People Side of Online Brand Management

An integrated approach to strengthen the lifetime value of a brand goes beyond marketing and advertising. It is about the people side of brand management, how brand managers respond to real-time situations, and how evolving changes are incorporated into the process and measurements of success.