Customer Experience

Managing Attrition in Digital Marketing

Managing Attrition in Digital Marketing

The attrition rate, also known as churn rate, is an essential consideration for businesses and public figures. The multi-screen culture and increasing availability of information are changing today's attention economy and creating new challenges to capture attention and retain customers.

Non-Discrimination in Digital Marketing

Non-Discrimination in Digital Marketing

All major advertising networks, such as Google and Facebook, have a non-discrimination policy. While only advertisers in regulated industries, such as housing, employment, and credit services, are required to certify compliance with non-discrimination policies, an internal non-discrimination audit is a good business practice.

Actionable Intelligence in Performance Analytics

Actionable Intelligence in Performance Analytics

All the data in the world will not lead to business growth if you can not mine it successfully for insights. What that takes is smart data analysis — and the right approach and tools to carry it off. To succeed in today’s challenging and competitive environment, marketers must break down the silos across departments, teams, and channels to consolidate data and see a unified view of the audience. By bringing data together, businesses are better able to understand and respond to their audience needs — and that leads to growth.