Marketing

Social Media Usage in America

Social Media Usage in America

Roughly three-quarters of Facebook users (74%) visit the site daily, including about half who do so several times a day. Some 51% of YouTube users say they visit the site daily – a slight increase from the 45% who said this in 2018.

The Art of Brand Loyalty: Lessons from Legislators

The Art of Brand Loyalty: Lessons from Legislators

Every elected official is a known brand, and experienced legislators are using creative content and new technologies to cultivate brand loyalty.

The Changing Influence on B2B Purchase Decisions

The Changing Influence on B2B Purchase Decisions

Research shows that 89% of B2B buyers use the internet to research business purchases, and B2B buyers have completed 57% of the buying process before taking any actions.

Where are the Most Popular Getaways

Where are the Most Popular Getaways

The data indicate that searches for New Year’s Eve begin to rise as early as September and 40% of online holiday shoppers are interested in travel deals.

The Path to Digital Giving

The Path to Digital Giving

Digital giving is driven by an illustration of impact. Over 70% of donors use the internet to research charitable organizations, and nearly 50% of donors visited multiple websites before donating.