Multicultural Marketing

Demographic Characteristics of Asian Americans

Demographic Characteristics of Asian Americans

Six origin groups – Chinese, Indian, Filipino, Vietnamese, Korean and Japanese – accounted for 85% of all Asian Americans as of 2015. The remaining 13 origin groups each made up 2% or less of the nation’s Asian population.

The 2020 Electorate

The 2020 Electorate

In 2020, nearly a quarter of the electorate (23%) will be ages 65 and older. Baby Boomers and older generations are expected to account for fewer than four-in-ten eligible voters.

Cultural and Digital Relevancy is the New Language

Cultural and Digital Relevancy is the New Language

According to comScore Metrix, YouTube reaches 89% of U.S. Hispanics online, and the average U.S. Hispanic spends more than 8 hours watching online video each month.

Características de los votantes hispanos en la Florida

Características de los votantes hispanos en la Florida

Hay 2.6 millones de votantes hispanos elegibles en la Florida. Entre los votantes hispanos registrados en la Florida, 479.000 están registrados como republicanos y 678.000 están registrados como demócratas.

Online Behavior of U.S. Hispanics

Online Behavior of U.S. Hispanics

The U.S. Hispanic population is projected to increase by 86% between 2015 and 2050, and it is estimated to reach $1.5 trillion in buying power in 2015, a 50% increase from 2010.

The Growing Importance of Hispanics in the Digital Space

The Growing Importance of Hispanics in the Digital Space

Adult Hispanic mobile users are twice as likely as non-Hispanic users to be interested in receiving ads on their phone, and 58% of them have engaged in mobile commerce.