Web Tools
SL Digital
Making Use of Website E-commerce

Website e-commerce enables the selling of products, services, subscriptions, and digital content.

Making Use of Website E-commerce
Web Tools
SL Digital
Making Use of Website Integration

A website can be integrated with additional web tools to augment functions and efficiency.

Making Use of Website Integration
Web Tools
SL Digital
Making Use of Website Transaction Notifications

Website transaction notifications can be used to improve brand experience, increase engagement, and reinforce retention for your brand.

Making Use of Website Transaction Notifications

Consumer Packaged Goods

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Consumer Decision-Making: The Complex Space between Triggers and Purchase

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Consumer Decision-Making: The Complex Space between Triggers and Purchase

Alistair Rennie and Jonny Protheroe from Google's consumer insights team conducted a large-scale experiment to understand how consumers make decisions in an online environment of abundant choice and limitless information. The experiment showed that behavioral science principles are powerful tools for winning and defending consumer preference in the complex space between triggers and purchase.