Web Tools
SL Digital
Making Use of Website E-commerce

Website e-commerce enables the selling of products, services, subscriptions, and digital content.

Making Use of Website E-commerce
Web Tools
SL Digital
Making Use of Website Integration

A website can be integrated with additional web tools to augment functions and efficiency.

Making Use of Website Integration
Web Tools
SL Digital
Making Use of Website Transaction Notifications

Website transaction notifications can be used to improve brand experience, increase engagement, and reinforce retention for your brand.

Making Use of Website Transaction Notifications

Consumer Insight

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Consumer Decision-Making: The Complex Space between Triggers and Purchase

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Consumer Decision-Making: The Complex Space between Triggers and Purchase

Alistair Rennie and Jonny Protheroe from Google's consumer insights team conducted a large-scale experiment to understand how consumers make decisions in an online environment of abundant choice and limitless information. The experiment showed that behavioral science principles are powerful tools for winning and defending consumer preference in the complex space between triggers and purchase.

Where are the Most Popular Getaways

Where are the Most Popular Getaways

The data indicate that searches for New Year’s Eve begin to rise as early as September, and 40% of online holiday shoppers are interested in travel deals.

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How Affluent Millennials Live and Spend

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How Affluent Millennials Live and Spend

The 15.5 million affluent millennials aged 18-34 with annual household incomes over $100,000 will receive a massive generational wealth transfer of $59 trillion, and they will become the dominant consumer group in the luxury market between 2018 and 2020.

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Affluents in the United States

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Affluents in the United States

The 67.5 million affluent adults in the U.S. today spend $2 trillion annually across a range of products and services. While Baby Boomers are the largest generation within the affluent community (38%), Gen Xers (33%) and Millennials (22%) combine to well outnumber Baby Boomers.