Generation X

Social Media Consumption in 2021

Social Media Consumption in 2021

Seventy-two percent of American adults say they use social media sites. Eighty-one percent of U.S. adults say they use YouTube, up from 73% in 2019. Sixty-nine percent of U.S. adults say they use Facebook, equaling the share who said the same in 2019.

Affluents in the United States

Affluents in the United States

The 67.5 million affluent adults in the U.S. today spend $2 trillion annually across a range of products and services. While Baby Boomers are the largest generation within the affluent community (38%), Gen Xers (33%) and Millennials (22%) combine to well outnumber Baby Boomers.