Boomers and seniors spend more time on the internet than any other media channel. More than 40% of boomers and seniors use the internet to access food information and discount deals, and 57% of them are regular online shoppers.
The U.S. Hispanic population is projected to increase by 86% between 2015 and 2050, and it is estimated to reach $1.5 trillion in buying power in 2015, a 50% increase from 2010.
The 67.5 million affluent adults in the U.S. today spend $2 trillion annually across a range of products and services. While Baby Boomers are the largest generation within the affluent community (38%), Gen Xers (33%) and Millennials (22%) combine to well outnumber Baby Boomers.