Seventy-two percent of American adults say they use social media sites.
• 45% of Americans ages 65 and older say they use social media sites.
• 73% of Americans ages 50 to 64 say they use social media sites.
• 81% of Americans ages 30 to 49 say they use social media sites.
• 84% of Americans ages 18 to 29 say they use social media sites.
YouTube
Eighty-one percent of U.S. adults say they use YouTube, up from 73% in 2019. YouTube is used daily by 54% of its users, with 36% who say they visit the site several times a day.
• 49% of U.S. adults ages 65 and older say they use YouTube.
• 83% of U.S. adults ages 50 to 64 say they use YouTube.
• 91% of U.S. adults ages 30 to 49 say they use YouTube.
• 95% of U.S. adults ages 18 to 29 say they use YouTube.
Sixty-nine percent of U.S. adults say they use Facebook, equaling the share who said the same in 2019. Seven in ten Facebook users say they use the site daily, including 49% who say they use the site several times a day.
• 50% of U.S. adults ages 65 and older say they use Facebook.
• 73% of U.S. adults ages 50 to 64 say they use Facebook.
• 77% of U.S. adults ages 30 to 49 say they use Facebook.
• 70% of U.S. adults ages 18 to 29 say they use Facebook.
Forty percent of U.S. adults say they use Instagram.
• 13% of U.S. adults ages 65 and older say they use Instagram.
• 29% of U.S. adults ages 50 to 64 say they use Instagram.
• 48% of U.S. adults ages 30 to 49 say they use Instagram.
• 71% of U.S. adults ages 18 to 29 say they use Instagram.
• 35% of White Americans say they use Instagram.
• 49% of Black Americans say they use Instagram.
• 52% of Hispanic Americans say they use Instagram.
Thirty-one percent of U.S. adults say they use Pinterest.
• 18% of U.S. adults ages 65 and older say they use Pinterest.
• 38% of U.S. adults ages 50 to 64 say they use Pinterest.
• 34% of U.S. adults ages 30 to 49 say they use Pinterest.
• 32% of U.S. adults ages 18 to 29 say they use Pinterest.
• 16% of men say they use Pinterest.
• 46% of women say they use Pinterest.
Twenty-eight percent of U.S. adults say they use LinkedIn.
• 11% of U.S. adults ages 65 and older say they use LinkedIn.
• 33% of U.S. adults ages 50 to 64 say they use LinkedIn.
• 36% of U.S. adults ages 30 to 49 say they use LinkedIn.
• 30% of U.S. adults ages 18 to 29 say they use LinkedIn.
• 10% of U.S. adults who have a high school diploma or less say they use LinkedIn.
• 28% of U.S. adults who have some college experience say they use LinkedIn.
• 51% of U.S. adults who have a bachelor's or advanced degree say they use LinkedIn.
Snapchat
Twenty-five percent of U.S. adults say they use Snapchat.
• 2% of U.S. adults ages 65 and older say they use Snapchat.
• 12% of U.S. adults ages 50 to 64 say they use Snapchat.
• 24% of U.S. adults ages 30 to 49 say they use Snapchat.
• 65% of U.S. adults ages 18 to 29 say they use Snapchat.
Twenty-three percent of U.S. adults say they use Twitter.
• 7% of U.S. adults ages 65 and older say they use Twitter.
• 18% of U.S. adults ages 50 to 64 say they use Twitter.
• 27% of U.S. adults ages 30 to 49 say they use Twitter.
• 42% of U.S. adults ages 18 to 29 say they use Twitter.
Twenty-three percent of U.S. adults say they use WhatsApp.
• 10% of U.S. adults ages 65 and older say they use WhatsApp.
• 23% of U.S. adults ages 50 to 64 say they use WhatsApp.
• 30% of U.S. adults ages 30 to 49 say they use WhatsApp.
• 24% of U.S. adults ages 18 to 29 say they use WhatsApp.
• 16% of White Americans say they use WhatsApp.
• 23% of Black Americans say they use WhatsApp.
• 46% of Hispanic Americans say they use WhatsApp.
TikTok
Twenty-one percent of U.S. adults say they use TikTok.
• 4% of U.S. adults ages 65 and older say they use TikTok.
• 14% of U.S. adults ages 50 to 64 say they use TikTok.
• 22% of U.S. adults ages 30 to 49 say they use TikTok.
• 48% of U.S. adults ages 18 to 29 say they use TikTok.
Eighteen percent of U.S. adults say they use Reddit, up from 11% in 2019.
• 3% of U.S. adults ages 65 and older say they use Reddit.
• 10% of U.S. adults ages 50 to 64 say they use Reddit.
• 22% of U.S. adults ages 30 to 49 say they use Reddit.
• 36% of U.S. adults ages 18 to 29 say they use Reddit.
Nextdoor
Thirteen percent of U.S. adults say they use Nextdoor.
• 8% of U.S. adults ages 65 and older say they use Nextdoor.
• 16% of U.S. adults ages 50 to 64 say they use Nextdoor.
• 17% of U.S. adults ages 30 to 49 say they use Nextdoor.
• 5% of U.S. adults ages 18 to 29 say they use Nextdoor.
• 17% of U.S. adults living in urban areas say they use Nextdoor.
• 14% of U.S. adults living in suburban areas say they use Nextdoor.
• 2% of U.S. adults living in rural areas say they use Nextdoor.
Source: pewresearch.org
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