An organized service process can avoid a cookie-cutter approach to digital marketing by creating space for taking initiative and adapting to change. There are 3 main tools to consider for staying organized.
Checklist
A checklist can be a tool for specifications and making routine changes. It can be an opportunity to set priorities and communicate brand authenticity.
When a digital marketer understands the brand's authenticity, it shows. It is not about the sophistication of word selection in an ad. It is about how the marketer uses the words to present your brand message to the audience.
Brief
A brief can outline the direction and plan for execution. It can establish the perimeter for expectations and create space for taking initiative and adapting to change.
Calendar
A calendar can set the pace and timeline for execution. When everyone is on the same page, oversight is simplified and becomes a straightforward process of approval and feedback. And adaptation to change becomes a natural part of the process.
Digital marketing is more than the technical aspects of digital technologies. It is about how a marketer uses each channel to communicate the meaning and depth of your brand message to the audience.
