Social Media Usage in America

The share of U.S. adults who say they use social media platforms or apps is statistically unchanged from where it stood in early 2018 despite a series of controversies over privacy, misinformation, and censorship on social media, according to a Pew Research Center survey conducted earlier this year.

The shares of adults who say they use Facebook, Pinterest, LinkedIn, and Twitter are each largely the same as in 2016, with only Instagram showing an uptick in use during this period.

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Facebook & YouTube

Facebook – which recently celebrated its 15th anniversary – remains one of the most widely used social media sites among adults in the U.S. Roughly seven-in-ten adults (69%) say they use the platform. A separate 2018 Center survey showed Facebook use among U.S. teens had dropped in recent years. YouTube is the only other social platform measured that matches Facebook’s reach: 73% of adults report using the video sharing site. But certain social platforms, most notably Instagram and Snapchat, have an especially strong following among young adults.

Instagram & Snapchat

As was true in previous surveys of social media use by the Center, there are substantial age-related differences in platform use. This is especially true of Instagram and Snapchat, which are used by 67% and 62% of 18- to 29-year-olds, respectively.

Particularly for these two platforms, there are also pronounced differences in use within the young adult population. Those ages 18 to 24 are substantially more likely than those ages 25 to 29 to say they use Snapchat (73% vs. 47%) and Instagram (75% vs. 57%).

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By comparison, age differences are less pronounced for Facebook. Facebook use is relatively common across a range of age groups, with 68% of those ages 50 to 64 and nearly half of those 65 and older say they use the site.

Pinterest, LinkedIn, & WhatsApp

Other demographic patterns related to social media and messaging app use are relatively unchanged from last year. Women are nearly three times as likely as men to use Pinterest (42% vs. 15%). Around half of the college graduates and those who live in high-income households use LinkedIn, compared with 10% or fewer of those who have not attended at least some college or those in lower-income families. And WhatsApp continues to be popular among Hispanics: 42% use the messaging app, compared with 24% of Blacks and 13% of Whites.

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Daily User Visits

A 2018 Center survey found that some Facebook users had recently taken steps to moderate their use of the site – such as deleting the Facebook app from their phone or taking a break from the platform for some time. But despite these findings and amid some high profile controversies, Facebook users as a whole are just as active on the site today as they were a year ago.

Roughly three-quarters of Facebook users (74%) visit the site daily, including about half who do so several times a day. These shares are identical to those reported by Facebook users in the Center’s 2018 social media use survey.

Majorities of Snapchat and Instagram users also say they visit these sites daily, though they are slightly less likely than Facebook users to do so. The shares of young adults using these platforms daily are especially large. Roughly eight-in-ten Snapchat users ages 18 to 29 (77%) say they use the app every day, including 68% who say they do so multiple times day. Similarly, 76% of Instagram users in this age group visit the site daily, with 60% reporting that they do so several times per day. These patterns are mostly similar to what the Center found in 2018.

Other platforms are visited somewhat less frequently. Some 51% of YouTube users say they visit the site daily – a slight increase from the 45% who said this in 2018.

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